So what’s Toolyt?

What's your take on the future of the Field Force automation (SFA) market as it relates to vertical markets? The promise of vertical Field Force automation (SFA) software certainly hasn't kept pace with the verticalization of other CRM components like the contact center. There are a few industry exceptions, however, like in the consumer packaged goods industry -- where SFA software looks more like partner relationship management (PRM) -- and in the pharmaceutical industry -- where it looks like sample inventory tracking. Why? The biggest issue has to do with business model: B2B vs. B2C (high-involvement products such as insurance). We could argue that there really is no such thing as "SFA" for B2C industries, but that's a whole other discussion.

A SFA, typically a part of a company’s customer relationship management system, is a system that automatically records all the stages in a sales process. SFA includes a contact management system which tracks all contact that has been made with a given customer, the purpose of the contact, and any follow up that may be needed. This ensures that sales efforts are not duplicated, reducing the risk of irritating customers. SFA also includes a sales lead tracking system, which lists potential customers through paid phone lists, or customers of related products. Other elements of an SFA system can include sales forecasting, order management and product knowledge. More developed SFA systems have features where customers can actually model the product to meet their needs through online product building systems. This is becoming popular in the automobile industry, where patrons can customize various features such as color and interior features such as leather vs. upholstered seats.

But.. Toolyt SFA has more than just sales cycle management.

Toolyt is a Business Automation Tool, a mobility solution which helps in tracking the sales activities of the sales person who are on field on a real time basis. Company can track sales and field operations along with sales personals activities. The solution automates the sales working giving the better and timely visibility along with the market reach up to the last mile. It removes the pen and paper work and allows companies to analyse and forecast the sales operation on a timely and productive manner.

“When you are deeply connected with partners and customers, you hold the competitive advantage.” — Chong Mien Teh, Vice President, Starhub

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Meet the Team

While Toolyt's home base is located in Bangalore, India, our team has come together from different part of the world. The 27 passionate developers, marketers, content writers, customer success teammates and business developers behind Toolyt share a passion for clean code and top-notch digital marketing.